language: Spanish
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Requirements, planning, execution and measurement of social media strategies
This course covers how to manage social media campaigns, from planning to execution and measuring results. It offers strategies for positioning products or services, emphasizing the importance of a realistic, measurable approach. Through step-by-step guidance, learn to leverage social media for business advantage, enhancing success chances with the suggested methodology.
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Marketing in a digital world
This course explores the revolutionary impact of digital tools like the Internet, smartphones, and 3D printing on marketing, changing practices for businesses and consumers. Ranked among the top 50 MOOCs by Class Central, it teaches how digital tools empower consumers in product development and marketing, offering new concepts and tools for enhancing digital marketing efforts.…
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Open Education Consortium: Corporate Social Responsibility and its impact on IT Management
Rapid globalization and IT advancements have accelerated economic and social crises, challenging governments and businesses to adapt. Environmental concerns and climate change demand corporate responsibility and improved governance. Effective management of information and technology, as emphasized by ISO/IECE 38500, becomes crucial for organizational transformation and sustainability. Implementing these technologies requires cultural shifts within organizations, aligning…
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Social Project Formulation: Free online course
The course offers simple language and clear ideas to provide tools for supporting the social development of individuals and communities benefiting from organizational activities. It covers need identification, goal setting, work plan development, resource analysis, and project execution and evaluation.