SocialTech4EU

Category: Business administration, marketing and sales

  • Building brand meaning in social entrepreneurship organizations: the social impact brand model

    The article presents a social impact brand model (SIBM) for Social Entrepreneurship Organizations (SEOs), highlighting the importance of a dual-brand core focusing on impact mission orientation and entrepreneurial orientation. It emphasizes internal branding activities, the founder’s personal brand, and collaboration with brand co-creators to create authentic, stable brand meanings that align with stakeholders’ expectations.

  • Public Marketing: A Strategic Tool for Social Economy 

    The document examines public marketing as a strategic tool for social economies, detailing how it differs from classic marketing in addressing social goals with a focus on the marketing mix’s adaptation to social enterprise needs. It highlights public marketing’s role in promoting goods, services, and social change, underscoring its importance for social economy structures aiming…

  • Social economy in Romania: Outstanding Social Enterprises – BRICKS

    The first video in a series of 13 films each presenting an outstanding story about Romanian social economy business that delivers Impact! Inspiring and joyful!

  • Social and Economic Networks: Models and Analysis

    Learn to model social and economic networks and their impact on human behavior, exploring network formation, patterns, and influences on behaviors like spreading and learning. The course integrates concepts from economics, sociology, mathematics, physics, statistics, and computer science, covering empirical network backgrounds, descriptive and measurement concepts, formation models, and how networks affect behavior.

  • Requirements, planning, execution and measurement of social media strategies

    This course covers how to manage social media campaigns, from planning to execution and measuring results. It offers strategies for positioning products or services, emphasizing the importance of a realistic, measurable approach. Through step-by-step guidance, learn to leverage social media for business advantage, enhancing success chances with the suggested methodology.

  • Marketing in a digital world

    This course explores the revolutionary impact of digital tools like the Internet, smartphones, and 3D printing on marketing, changing practices for businesses and consumers. Ranked among the top 50 MOOCs by Class Central, it teaches how digital tools empower consumers in product development and marketing, offering new concepts and tools for enhancing digital marketing efforts.…

  • Open Education Consortium: Corporate Social Responsibility and its impact on IT Management

    Rapid globalization and IT advancements have accelerated economic and social crises, challenging governments and businesses to adapt. Environmental concerns and climate change demand corporate responsibility and improved governance. Effective management of information and technology, as emphasized by ISO/IECE 38500, becomes crucial for organizational transformation and sustainability. Implementing these technologies requires cultural shifts within organizations, aligning…

  • The benefits of e-business adoption: an empirical study of Swedish SMEs

    This study assesses the impact of web-based e-business on Swedish SMEs, highlighting its benefits in enhancing operational efficiency, profitability, and competitive stance. Data analysis offers insights for manufacturing and service SME executives, demonstrating that e-business adoption significantly contributes to SME performance.

  • Social Entrepreneurship: A Case Study of SIFE Umeå University

    This study explores social entrepreneurship through the lens of SIFE (Students In Free Enterprise) at Umeå University, focusing on socioeconomic and personal development. It highlights SIFE’s hybrid nature, combining elements of voluntary organizations and social enterprises, and underscores the importance of entrepreneurial skills and partnerships across societal sectors. The process is structured into six steps,…

  • Instagram för företag: Guide till att lyckas

    The guide on “Instagram för företag” by Ready Digital offers strategies for businesses to succeed on Instagram. It emphasizes the importance of a well-thought-out strategy, building a follower base, and creating engaging content. Tips include using hashtags, interacting with users, and leveraging Instagram’s various features like stories, live sessions, and shopping to enhance visibility and…